What made it to DMA’s Top 18 most read in 2014

The year 2014 was the year of mobile, thus it is not surprising that articles about marketing on mobile, app monetisation and ad formats on mobile were of the Top 18 most read articles of Digital Market Asia.

News and developments in the industry was something that garnered the reader’s attention. Social media also caught the reader’s eye with popular twitter trends. Readers were looking for insight, statistics and reports on the industry so as to better understand the market and deliver campaigns relevant to their audiences.

Have a look at what topics were of the most interest to DMA readers in 2014:

Carat predicts bright 2014 & 5% ad spend growth in 2015

Unilever’s Kan Khajura Tesan redefines mobile innovation in India

What got Rahul Gandhi-Arnab Goswami interview one of highest mentions on Twitter in India?

Which ad formats deliver on mobile? DG MediaMind finds out…

Asian moms, primary home decision makers, are going mobile first

Rise of digital devices drives new viewing habits in APAC: TNS

Just how ‘happy’ is GroupM’s India (Gurgaon) office

How Nike encouraged Hong Kong’s youth to ‘own the night’

Omnicom Media Group expands Accuen footprint amidst leadership change

Five lessons from Unilever & Vserv.mobi on mobile mktg

Online video ads find traction among SE Asia audiences

Mindshare APAC names R Gowthaman Chief Operating Officer

App monetisation still biggest challenge for developers: Survey

#HashTag2020: What does 2020 look like in the eyes of Millennials

Why waste a used bottle, asks Coca Cola’s ‘2nd Lives’

What defines APAC consumers’ online viewing habits?

Omnicom’s John Wren on tech, talent & moving forward

Coffee with Cheuk Chiang: Inside the mind of Omnicom Media’s APAC boss

Via Digital Market Asia Mobile

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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