What are Singaporeans thinking about this CNY?
With the Chinese New Year celebrations going on in Singapore, Outbrain looks at the trending topics for the festival which brands can leverage to join in on the conversation. While food is commonly regarded as a cultural bond amongst Singaporeans, content on local initiatives and happenings have gained more traction this new year. This is of particular interest, challenging the conjecture that Singaporeans are most heavily-engaged with food-related content.
When measured by platform, Outbrain’s data showed peak content consumption on mobile compared to desktop and tablet devices – by a two-fold surpass. This effect mirrors global data, which found that mobile internet usage has skyrocketed over the past years to assume the position as the most used digital platform.