WFA Sees Marketers Rethinking Programmatic Strategies With Transparency Top Of Mind
AdExchanger |
Marketers across the globe are adapting their relationships with agency trading desks to gain greater transparency into programmatic buys, according to the World Federation of Advertisers (WFA). Ninety percent of members belonging to the European trade body are reviewing their contracts with agency trading desks to gain more control and transparency, the organization said in… Continue reading »
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