Wearable Tech Theater of the Absurd: Cadbury Jacket Lights Up When You Eat Chocolate

Cadbury has created an interactive jacket that responds and lights up as the wearer eats chocolate as part of its ongoing “Joyville” themed campaign.

London design firm Hirsch & Mann designed the jacket on behalf of Cadbury’s PR company Golin Harris; it’s intended to amplify the joy experienced by a person as he or she enjoys two different flavors of Cadbury chocolates: Cadbury + Daim and the Cadbury + Oreo. The technology uses Raspberry Pi controllers. The coat is triggered to light up when a sensor picks up chocolate traces. A “blinking heartbeat” then appears in the middle of the jacket and finally, music blares out of hidden speakers as confetti explodes out of the coat’s collar.

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Via AdAge

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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