We Can See Clear(er) Now: Parsing MRC’s Viewability ‘Version 2.0’

AdExchanger |

“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Ethan Van Auken, Analyst, AdExchanger Research. The Media Rating Council (MRC) released an official update to its viewability guidelines on Aug. 18. Dubbed “Version 2.0,” the update focuses on circumstantial “Well, what about …”- type questions,Continue reading »

The post We Can See Clear(er) Now: Parsing MRC’s Viewability ‘Version 2.0’ appeared first on AdExchanger.


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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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