We Are Not Too Big to Fail: Further Implications of the ICO’s Ad Tech Update Report

Earlier this week, ExchangeWire covered the latest developments from the Information Commissioner’s Office (ICO), which included dramatic fines, updated cookie guidance and the Update Report into Adtech and Real Time Bidding. The combination of massive potential fines, and the fact that the UK DPA is openly questioning the legality of the fundamental processes underpinning the programmatic industry, has raised no small amount of concern within the sector.
In this exclusive article, Prash Naidu (pictured below), founder & CEO of Rezonence, delves […]

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Via ExchangeWire

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.