Was Methbot’s Financial Impact Grossly Exaggerated?


In late December, the digital security firm White Ops released a bombshell report outlining a sophisticated video ad fraud scheme that it estimated was siphoning $3 million to $5 million from marketers each day. Inspired by the word “meth” in the fraudsters’ code, White Ops called the scam “Methbot.”

The complexity and apparent scope, eclipsing prior big frauds that were believed to run under $1 million a day, helped fuel an unprecedented amount of media coverage in outlets including CNN, The New York Times and CBS (not to mention Ad Age).

But Methbot’s financial impact may have been grossly exaggerated.

Continue reading at AdAge.com

Via AdAge

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Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.

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