VPAID Errors and Other Pitfalls of Programmatic Video

“What’s up with my fill rate? Why are the video ads loading so slow?”

Those are the two questions publishers really don’t want to be asking themselves when it comes to digital video – especially if they’re dabbling in programmatic waters.

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Publisher Forum

Via Admonsters

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Copenhagen INK

Lars M. B. Anthonisen is Regional Business Lead, Southeast Asia Strategic Accounts at Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, Marketing Director at Adform and Digital Manager at Universal McCann Worldwide.

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