Vivaki Overhauls Its Trading Desk

Publicis’ programmatic arm Vivaki no longer wants to buy ads.

The organization has completed a major reassignment of its ad traders, sending 120 employees out to individual Publicis agencies, and taking them off its own books. Vivaki CEO Stephan Beringer confirmed the moves.

“If you’re a marketer, do you want your programmatic decisions siloed and balkanized from everything else that you’re doing? No. You want it integrated,” said Laura Desmond CEO of Starcom MediaVest Group, which shares stewardship of Vivaki with ZenithOptimedia, all part of Publicis Groupe.

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Via AdAge

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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