Visa go – Visa goes with flickr, live video and Google maps…

Visa is launching its first global advertising campaign, an effort that includes an interactive microsite, rich media banner ads with live video feeds of people enjoying themselves in six major cities, and Google Maps-based ads featuring merchants close to a viewer.

The “Go” campaign, includes a microsite with a “Gosaic,” a collection images submitted by people through Flickr, statistics representing popular interests and activities across the world, and recommendations about various experiences worthy trying. Additionally, there will be more than 200 merchant offers for users to review and redeem by using their Visa cards and these will be delivered “based on user preference and time of day.”  Go check it out @ http://go.visa.com/

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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