Viewability Is Good, But Engagement Is The Better Metric

Advertising news

• Omnicom posts 4% organic growth in Q1, beats expectations 17/04/2024
  The agency group beat Wall Street estimates for the March quarter, with key sectors like advertising and media, precision marketing, experiential and healthcare fueling the ascent.
• Saving water doesn’t have to mean extreme measures, says PUB 17/04/2024
  In collaboration with VML, this new campaign by Singapore’s national water agency is a reminder that even the simplest efforts can help to conserve water.
• 40 Under 40 2023: Siddhant Lahiri, Forsman & Bodenfors 17/04/2024
  Having spent two decades shaping Southeast Asia's advertising landscape, Siddhant Lahiri has earned himself recognition for being a progressive strategist.
• Under-appreciated, overlooked and misunderstood: The life of a female creative 16/04/2024
  Research involving more than 50 female creatives shows there is a long way to go before we realise the full value of female creative talent.
• EBay reviews global media account 16/04/2024
  EssenceMediacom is the incumbent.
• Tech companies offer poor ad transparency, study finds 16/04/2024
  A new report from Mozilla and CheckFirst found that many tech companies, including most major social media platforms, offer disorganised ad data that researchers struggle to navigate.
• M&C Saatchi tightens processes to cope with high-level departures amid restructure 16/04/2024
  Staff resignations have included Steve Martin and Jamie Wynne-Morgan from M&C Saatchi Sport & Entertainment.
• Times Power of Print throws down the gauntlet to ad agencies 16/04/2024
  The work calls for entries for campaigns that will get more voters to the booths.
• OpenAI marks arrival in Asia Pacific with opening of Tokyo office 16/04/2024
  To mark the opening of its Japan office, OpenAI has released a GPT-4 custom model optimised for the Japanese language.
• 40 Under 40 2023: Shu Wu, McCann Worldgroup 16/04/2024
  Shu Wu's transformative leadership led McCann Worldgroup China through unprecedented success, securing major clients and empowering diverse talents for the company