Video: Parse.ly CEO Sachin Kamdar on big data and personalization

by Parse.ly

[vimeo 165634924 w=500 h=281]

Parse.ly CEO Sachin Kamdar traces his career in tech to an unlikely beginning: teaching inner-city kids at Brownsville High School in one of New York City’s tougher neighborhoods. Plagued by the gun and gang violence around them, students displayed a range of skills, making it difficult to impose a one-size-fits-all curriculum. Kamdar used a simple web interface to customize lessons, using the results to further personalize each student’s lessons. Kamdar’s efforts eventually netted his class the highest pass rates in math for the school.

Kamdar believes publishers can learn from his experience. Through a platform like Parse.ly, they can discover detailed information about their audience — what they’re interested in, where they’re coming from — and create content that better engages them.

The post Video: Parse.ly CEO Sachin Kamdar on big data and personalization appeared first on Digiday.

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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