Video Briefing: Roku’s pitch deck to marketers highlights its OTT ad ambitions

Roku is already one of the biggest names in ad-supported streaming video. And as the company’s free streaming channel, The Roku Channel, takes center stage on Roku’s platform, marketers are taking a closer look at the offering.

The key hits:

  • The Roku channel is the fifth-biggest app and third-biggest ad-supported app on Roku, which has 23.8 million registered users overall.
  • In a pitch deck, Roku is pitching marketers on its ability to help them reach cord-cutters, cord-nevers and even light streaming video viewers.
  • Roku’s argument is that when users are not in subscription services, they’re coming to The Roku Channel, among a handful of other free streaming services.
  • Marketers are finding value in The Roku Channel, which is nabbing CPMs between $32 and $40, according to buyers.
  • Roku is also pitching marketers on its “OTT partner network,” which the company is using to increase distribution of The Roku Channel outside of Roku.

Launched a year ago, The Roku Channel features a wide selection of old movies and TV shows as well as linear news feeds from traditional and digital programmers. In a pitch deck presentation for marketers, Roku says The Roku Channel is the fifth-biggest app on Roku when measured by “active account reach” and the third-biggest ad-supported app. Roku claims 23.8 million registered users.

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Via DigiDay

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Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.