Video: An Early Look at Targeted Advertising on Smart TVs


The promise of targeted TV advertising has remained mostly that, a promise. But experiments and small-scale rollouts abound, including efforts at DirecTV, Invidi, Comcast and AT&T.

One new product is coming from a tech name from the past: Gracenote. The Sony-owned company, founded in the late 90s as CDDB, got its start identifying audio files and matching them to data such as album art. Now it is working on targeting ads on smart TVs and plans to release a product in early 2014. Ad Age got an early look and filmed it in action:

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Via AdAge

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Lars M. B. Anthonisen is Regional Business Lead, Southeast Asia Strategic Accounts at Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, Marketing Director at Adform and Digital Manager at Universal McCann Worldwide.

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