Viacom: TV Media 2.0 Will ‘Connect Viewing And Audience Data Deterministically’
AdExchanger |
It’s a transitional time for TV companies. Viacom, like Fox and Disney, had a volatile fiscal third quarter. It missed its quarterly revenue mark by 3%, citing declines in ratings and a “sequential slowdown in advertising conversion.” In light of these challenges, the network’s president and CEO, Philippe Dauman, said during the company’s earnings call… Continue reading »
The post Viacom: TV Media 2.0 Will ‘Connect Viewing And Audience Data Deterministically’ appeared first on AdExchanger.
