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Viacom: TV Media 2.0 Will 'Connect Viewing And Audience Data Deterministically' | Copenhagen INK

Viacom: TV Media 2.0 Will ‘Connect Viewing And Audience Data Deterministically’

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AdExchanger |

It’s a transitional time for TV companies. Viacom, like Fox and Disney, had a volatile fiscal third quarter. It missed its quarterly revenue mark by 3%, citing declines in ratings and a “sequential slowdown in advertising conversion.” In light of these challenges, the network’s president and CEO, Philippe Dauman, said during the company’s earnings call… Continue reading »

The post Viacom: TV Media 2.0 Will ‘Connect Viewing And Audience Data Deterministically’ appeared first on AdExchanger.


Via: AdExchanger

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Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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