Vendors Seek Accreditation As MRC’s Viewable Impression Advisory Lifts

The Media Ratings Council (MRC) is expected to lift its Viewable Impression Advisory by the end of this year, giving marketers a green light to buy digital media on viewable metrics. This move has also caused vendors to scramble to position their solutions in anticipation of a demand spike for measurement tools. Assessing ad viewability […]
Via: AdExchanger

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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