Vendors Seek Accreditation As MRC’s Viewable Impression Advisory Lifts

The Media Ratings Council (MRC) is expected to lift its Viewable Impression Advisory by the end of this year, giving marketers a green light to buy digital media on viewable metrics. This move has also caused vendors to scramble to position their solutions in anticipation of a demand spike for measurement tools. Assessing ad viewability […]
Via: AdExchanger


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Lars M. B. Anthonisen is Regional Business Lead, Southeast Asia Strategic Accounts at Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, Marketing Director at Adform and Digital Manager at Universal McCann Worldwide.

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