Vail: How Data, Customer-Centricity Inform Digital Deployments

You might not call it an epic fail, but Vail Resorts’ first stab at developing its EpicMix social ski app forced the brand to reconsider its original digital approach. First launched by the ski resort in the 2010-2011 season, EpicMix tapped RFID-enabled lift passes and gantries to track where and how skiers soared its slopes. […]
Via: AdExchanger

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Lars M. B. Anthonisen is Regional Business Lead, Southeast Asia Strategic Accounts at Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, Marketing Director at Adform and Digital Manager at Universal McCann Worldwide.

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