A number of retailers, with an eye on the upcoming holiday season, are ramping up investments behind their mobile apps, including Urban Outfitters.
The retailer overhauled its app two weeks ago, adding a slew of new features, including the introduction of Urban On, a rewards program, as well as 2D barcode scanning and the ability to listen to the retailer’s dedicated radio station. Sales on mobile devices are expected to balloon this season, accounting for 16% of e-commerce sales, according to eMarketer.
“The timing is no accident,” said Jim Davis, director-web and customer analytics. “Frankly, we wish we could have gotten it out a month earlier, so downloads would have been higher as we got to the critical weeks in the holiday season.”