UPDATED: Twitter restructures regional leadership team as Parry quits

After the resignation of Rishi Jaitly, VP, Asia Pacific & Middle East North Africa, Parminder Singh (‘Parry’) has stepped down from his role as Managing Director – Twitter (Southeast Asia/India/MENA).

He joined Twitter in November 2013, in his role as Managing Director for SEA/India/MENA. “After leading Twitter in Asia’s most exciting markets (India/SEA/MENA) for 3 yrs, time to move on to new passions #BeenAPrivilege”, he said in a tweet.

He also highlighted that the INSEA/MENA region will now be split with MENA aligned to EMEA and INSEA aligned to APAC region for Twitter.

INSEA will be managed by @maya_hari and MENA by @bampen. Both great professionals, have worked with me closely & well suited to drive growth

— Parminder Singh (@parrysingh) November 3, 2016

.@maya_hari @adambain @shaileshrao @Derella @bampen @taranjeet24 @disha @delilahchan @roysimangunsong Next steps – explore disruptive models to add value to Digital Content in Asia & step up pace to use technology for good!#FutureForward

— Parminder Singh (@parrysingh) November 3, 2016

Prior to this, he was Managing Director – APAC for Google’s Display business, where he was responsible for driving the growth of GDN (Google Display Network) in APAC by commercialising new products and solutions. He has also previously held leadership positions in technology companies like Apple & IBM.

Twitter gave the following statement to Digital Market Asia on Mr Singh’s departure:

“We thank Parry for his contributions and leadership over the past three years at Twitter. He has been instrumental in setting up a strong business foundation across Southeast Asia, India and MENA, including some of our most promising emerging markets.

He has built and developed strong local teams across multiple geographies and established cross-functional operations that will have a long term impact on our business.

Parry felt now is an appropriate time for him to pursue other passions and work on his next adventure to help a content-based start up in Singapore and India. Over the next month, he will be closely involved in transitioning the business to the new leadership for continuity and momentum.

As part of our sales restructuring process, the MENA region will now be part of our EMEA business, while Southeast Asia & India remain part of our Asia Pacific business, headed by Aliza Knox, our VP of Asia Pacific.

Maya Hari is our new Managing Director of Southeast Asia and India reporting to Aliza Knox. Maya previously managed Twitter’s Ads Product Strategy & Adoption for Asia Pacific, MENA and Latin America.

For India: Taranjeet Singh continues to be Twitter’s Business Head for India and remains the key client contact for Indian brand marketers and advertisers.

We wish Parry all the best and will continue to invest in these important regions to make Twitter the best way to see what’s happening right now around the world.”

The post UPDATED: Twitter restructures regional leadership team as Parry quits appeared first on Digital Market Asia.

Via Digital Market Asia Mobile

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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