Unilever Indonesia has awarded digital marketing duties for Lifebuoy, Pepsodent, Ponds Men and Clear to XM Gravity, after competitive pitches on all four brands. The four new accounts expand the rapidly growing portfolio of brands that XM Gravity currently handles for Unilever, which also includes Sunsilk, TREsemme, and Dove.
The agency is tasked with formulating strategies across all digital platforms, including website development, campaign management and leveraging social media to reach the brands’ intended target audience. Reflecting the contemporary media landscape, the agency will also develop and implement a new digital media strategy to deliver the brands’ objectives and create online brand-building initiatives.
“Our partnership with XM Gravity throughout the years has been evolving yet enriching. We have learned together along the journey in transforming and enabling Unilever brands into winning in digital arena. The agency has a certain level of capabilities and experiences that suit our company’s main digital goals in establishing a robust digital presence, as well as a sustainable relationship with our audiences. We believe XM Gravity would be able to translate those capabilities and skills into best in class strategies for Pepsodent, Lifebuoy, Ponds Men and Clear’s digital aspects,” said Adeline-Ausy Setiawan, Unilever Indonesia Country Media Head.
“We are delighted that our partnership with Unilever is growing and going from strength to strength. We’d like to express our deep appreciation to the Unilever team for bestowing their continual trust to XM Gravity by appointing us to handle other product categories,” said Nanda Ivens, XM Gravity CEO.