Understanding Connected TV: Q&A with Erin Jang, dataxu
While the opportunities in connected TV (CTV) are getting clearer, as demonstrated by the proliferation of ad tech firms offering solutions around the platform, understanding of the entire CTV ecosystem remains relatively poor, thus discouraging investment from both brands and advertisers.
Legislation, regional market variance, and how CTV fits in with other emerging data driven channels, are all key considerations to account for when advertising through the medium. To shed some light on these, ExchangeWire speaks with Erin Jan (pictured below), […]
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