Under Armour Enters Wearable Tech With IBM’s Watson and HTC
Under Armour is betting that the smart money for its clothing line is on connected devices and artificial intelligence.
The company said Thursday that it will work with IBM Watson to add AI to its fitness tracking offerings. The news comes just two days after the company unveiled its $150 smart shoe, the UA SpeedForm Gemini 2, and HealthBox, which were unveiled at the Consumer Electronics Show in Las Vegas.
For the latter, consumers can purchase a $400 kit that will include a connected scale that measures fat and weight, a heart rate monitor that straps to a user’s chest and a fitness watch. The offerings were done in partnership with HTC and are the company’s biggest push into the internet-of-things world, aiming to connect fitness, sleep and nutrition.
