Ubiquitous-in-Adland Michael Kassan Gets His Own Radio Show
If you’re in the ad business, there’s probably been a time when you’ve wondered if Michael Kassan has doppelgangers to help him be in several places at once. But now you can get ready for the chairman-CEO of media and marketing advisory firm Medialink to get even more ubiquitous.
Clear Channel has signed Mr. Kassan to produce a daily short-form interview show, “Medialinked — Inside Advertising and Media with Michael Kassan.” The show will be recorded in New York City and Los Angeles and air three times a day on WOR 710 AM in New York (5:45 am, 10:45 am and 5:45 pm), as well as around the internet on iHeartRadio and wor710.com.
Like a lot of things with Mr. Kassan, there are a couple angles to the pact. Clear Channel signed Mr. Kassan to a talent deal, but the radio giant is also one of Medialink’s bigger clients and the company just expanded his role to “special advisor” to the chairman, Bob Pittman.