Ubiquitous-in-Adland Michael Kassan Gets His Own Radio Show


If you’re in the ad business, there’s probably been a time when you’ve wondered if Michael Kassan has doppelgangers to help him be in several places at once. But now you can get ready for the chairman-CEO of media and marketing advisory firm Medialink to get even more ubiquitous.

Clear Channel has signed Mr. Kassan to produce a daily short-form interview show, “Medialinked — Inside Advertising and Media with Michael Kassan.” The show will be recorded in New York City and Los Angeles and air three times a day on WOR 710 AM in New York (5:45 am, 10:45 am and 5:45 pm), as well as around the internet on iHeartRadio and wor710.com.

Like a lot of things with Mr. Kassan, there are a couple angles to the pact. Clear Channel signed Mr. Kassan to a talent deal, but the radio giant is also one of Medialink’s bigger clients and the company just expanded his role to “special advisor” to the chairman, Bob Pittman.

Continue reading at AdAge.com

Via AdAge

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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