Uber will rent scooters through its app in partnership with Lime


Electric scooter rental company Lime is teaming up with Uber to bring an unconventional mode of transportation to the world.

Uber Technologies is investing in Lime as part of a $335 million financing round, the companies plan to announce on Monday. The deal, led by Alphabet Inc.’s venture arm GV, values the scooter business at $1.1 billion.

While details of the partnership are still being finalized, Uber plans to promote Lime in its mobile application and slap its logo on the scooters, executives from the two companies say. Uber took a similar step with a startup called Jump Bikes, which rents electric bicycles, before acquiring the business for more than $100 million in April. Uber says it still plans to roll out e-bikes in more cities around the world.

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.