Uber Relies On Automation To Keep Its Paid Social Strategy Humming

AdExchanger |

Uber has the pedal to the metal when it comes to paid social automation. The ride-sharing app embeds performance marketing and paid social teams in every region where it does business. Four channel managers on each team make sure campaigns meet their objectives. On Facebook and Instagram, where Uber spends a significant portion of itsContinue reading »

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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.