U.S. User Growth Slowing, Twitter Faces Tougher Slog In International Ad Markets

One thing we learned about Twitter this week: its user base is very international and growing more so by the day.

That’s not an inherent problem; it may indeed be an opportunity as most global ad growth is happening outside the U.S.

But this is a problem: Twitter appears to be reaching full penetration in the U.S. The company says it had 49.2 million U.S. users who signed in at least once a month during the second quarter of 2013, up from roughly 48 million in the first quarter. Monthly users had jumped by 3 million over the previous three-month period, and 5 million before that, so growth appears to be slackening.

Continue reading at AdAge.com

Via AdAge


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Lars M. B. Anthonisen is Regional Business Lead, Southeast Asia Strategic Accounts at Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, Marketing Director at Adform and Digital Manager at Universal McCann Worldwide.

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