Twitter Targeting TV (Again); Matomy Makes Mobile

Here’s today’s news round-up… Want it by email? Sign-up here. Twitter Targeting TV (Again) In a blog post yesterday, Twitter continued its TV-online product drumbeat and announced TV conversation targeting for US and UK advertisers. The post explains, “The way TV conversation targeting works is simple: Through our conversation mapping technology, networks and brands […]
Via: AdExchanger


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Lars M. B. Anthonisen is Regional Business Lead, Southeast Asia Strategic Accounts at Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, Marketing Director at Adform and Digital Manager at Universal McCann Worldwide.

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