Twitter is the latest social network to roll out stickers

Twitter announced Monday it’s soon letting people add stickers to their photos in a bid to “add creativity to your photos and connect them to the world.” Digiday first reported in February that the platform was thinking about enabling stickers to boost its sagging user base.

Connect your photos to the world with a visual spin on hashtags: tap #Stickers to peel back a fun new way to search. pic.twitter.com/YVy7r53Nja

— Twitter (@twitter) June 27, 2016

The stickers will be searchable, so tapping on a decal will pull up other ways people used the same sticker in what the social network called a “new, visual spin on the hashtag.”

According to Twitter’s example, the stickers are generic for now but the hope is that they become another advertising revenue stream. Some agencies said they’re already being pitched on branded stickers, much as Snapchat sells branded filters and lenses. Twitter’s branded stickers will likely roll out before the summer Olympics in early August.

It’s too early to tell if Twitter users will use the stickers, but the snap judgement appears to be no. “Cool, but, seriously, what about that edit button tho,” a person tweeted and another said: “no we don’t want this shit.”

The post Twitter is the latest social network to roll out stickers appeared first on Digiday.

Via DigiDay

Copenhagen INK

Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.

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