Twitter exempts media companies from rules on political ads


Twitter has given news organizations a pass from its new rules on issues-based advertising, which means publishers like The New York Times and USA Today won’t have to register as political advertisers.

On Thursday, Twitter announced its new policies on issues-based ads, elaborating on policies for political ads that instituted in June. They force advertisers to prove their identities and locations before buying ads that relate to politically charged topics like civil rights, immigration and guns.

Twitter spared media those extra steps, however, even if they promote tweets with links to news stories that could touch on those hot issues. Also, ads from the news companies won’t need any special “political” or “issues” ad label.

Continue reading at AdAge.com

Via AdAge

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