Tweeting About Twerking Seen as a Lifeline for the TV Business

Meredith Parker, a 23-year-old sales rep in New York, spends most nights out meeting friends or attending work events. Any night but Monday.

That’s when she rushes home to watch ABC’s “The Bachelor,” the reality show that’s set to begin its 18th season in January. In an era when DVRs, TiVo and web-TV services like Netflix make it easy for audiences to view programs any time they want, Ms. Parker would rather see her favorite program right when it airs. Parker’s motivation: the social-media frenzy that surrounds the show.

“Whether it’s Twitter or Facebook, it’s kind of forced me to watch it live that day,” she said. “You have to keep up on your shows because of spoilers and just the general chatter. It’s hard to avoid, and I don’t want to miss out.”

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Via AdAge


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Lars M. B. Anthonisen is Regional Business Lead, Southeast Asia Strategic Accounts at Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, Marketing Director at Adform and Digital Manager at Universal McCann Worldwide.

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