TVB plots new course for its digital future

Hong Kong – Six years ago, TVB set out to rally its global audience under the one platform, but recent alliances suggest its strategy is heading in a different direction.
Source: Marketing Interactive

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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