Turner to open Cartoon Network entertainment park in Bali

Turner Asia Pacific has announced a licensing partnership with Indonesian real-estate and hospitality investment company, The MAJ Group, to develop a 4.3-hectare entertainment park in Bali. The family destination will feature the island’s largest waterpark and an indoor entertainment centre – all splashed with Cartoon Network theming.

Slated to be fully operational in 2020, the development will include thrilling water rides, and massive surf and wave pools. The integrated project will be a key part of The MAJ Nusa Dua complex, a tourist destination in southern Bali featuring world-class hotels and a golf course.

Ricky Ow, President of Turner Asia Pacific, said, “Turner and The MAJ Group share the same vision of creating the ultimate family destination in Indonesia, and the entertainment park will combine world-class design with unparalleled Balinese hospitality. Above all, it will offer guests genuine fun powered by Cartoon Network, Asia’s leading kids entertainment brand.”

Gita Wirjawan, Chairman of The MAJ Group, added, “We are proud to be Turner’s partner of choice in bringing the Cartoon Network experience to Bali and game-changing the entertainment industry landscape in Indonesia. The new park will enhance the development of The MAJ Nusa Dua complex which will offer a full-suite of leading hospitality and entertainment choices for the whole family. Furthermore, it will further cement Bali as the premier family destination in Asia and one of the world’s top tourist locations.”

This will be Indonesia’s first ever park to partner with an international brand, and it will be Cartoon Network’s first with both indoor and outdoor attractions. The whole environment will be brought to life by live entertainment and performances featuring characters from shows such as Ben 10, We Bare Bears, The Powerpuff Girls and Adventure Time.

The announcement was made at IAAPA’s Asian Attractions Expo 2018 in Hong Kong. Other Cartoon Network-branded projects licensed by Turner International include Cartoon Network Amazone in Thailand, IMG Worlds of Adventures in Dubai, Amaazia in India and Cartoon Network Wave cruise liner in Asia Pacific.

The post Turner to open Cartoon Network entertainment park in Bali appeared first on Digital Media Marketing News.

Via Digital Market Asia

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.