TubeMogul Formalizes IPG Mediabrands Partnership Across UK, Asia-Pacific

Video demand side platform TubeMogul and IPG Mediabrands have expanded their work together in the UK, Australia and Japan as the two seek to build up their programmatic video operations in those countries. Their agreement also aims to deliver more seamless campaign tools to globally-minded US marketers. TubeMogul’s non-exclusive partnership with Mediabrands, which has largely […]
Via: AdExchanger

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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