Truth – or Just the Latest Buzz-cabulary?

‘Blockchain’ is shouted from all rooftops. But is the encrypted, infinitely expandable chain of data sets the solution to the issues programmatic advertising is currently facing? Marco Ricci (pictured below), CEO, Adloox, wants to get the discussion started.    

Very exciting, this new ‘Truth’ Media Agency. “A new type of media agency utilising blockchain smart contract technology to provide 100% transparency.” 100 percent! That’s amazing. Does anyone remember getting 100% on their school exam? Even in your favourite subject? Didn’t […]

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Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.