Truth – or Just the Latest Buzz-cabulary?

‘Blockchain’ is shouted from all rooftops. But is the encrypted, infinitely expandable chain of data sets the solution to the issues programmatic advertising is currently facing? Marco Ricci (pictured below), CEO, Adloox, wants to get the discussion started.    

Very exciting, this new ‘Truth’ Media Agency. “A new type of media agency utilising blockchain smart contract technology to provide 100% transparency.” 100 percent! That’s amazing. Does anyone remember getting 100% on their school exam? Even in your favourite subject? Didn’t […]

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Via ExchangeWire

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.