Tremor Video Launches VideoHub Connect to Enable Programmatic Planning, Buying, Measurement and Optimization of Online Video Against Brand Goals
NEW YORK – Tremor Video, Inc. (NYSE:TRMR), a leading provider of technology-driven video advertising solutions, announced it has launched VideoHub Connect, a bidding and buying feature now available through its end-to-end video advertising platform, VideoHub for Advertisers (VHA). VideoHub Connect allows advertisers and agencies for the first time to programmatically buy video based on effectiveness, using extensive brand performance analytics. Finally marketers can demand more from programmatic buying than just reach and price. VideoHub Connect optimizes video buys across a broad spectrum of brand marketing goals – from the most basic, such as audience reach, to more sophisticated metrics such as ad engagement, brand lift and viewability.
“We’re thrilled to partner with VideoHub Connect, who is as committed to a high-level of transparency, and look forward to evolving the programmatic landscape to provide both advertisers and publishers with a safe environment in which to do business.”
“Buying inventory cheaply at scale in itself is not a recipe for brand marketing success,” said Bill Day, CEO of Tremor Video. “VideoHub Connect aims to take programmatic to the next level and answer the most common question we get from agencies, trading desks and advertisers – ‘how can I first understand and maximize the effectiveness of my investment, and then intelligently drive for efficiency?’”
In one platform, marketers can now programmatically:
- Balance three fundamental marketing trade-offs – reach/targeting, price and performance;
- Buy on the widest spectrum of metrics in the industry from basic (GRPs, frequency, clicks, completion) to sophisticated (viewability, engagement, brand lift, time spent or VideoHub’s proprietary eQ™ score, which provides a single metric that marries viewability, player size and content length);
- Access deeper targeting capabilities;
- Ensure that their ads will appear in brand safe environments.
VideoHub Connect can be licensed as a stand-alone buying and analytics console or as an integrated feature of the full VHA enterprise stack. VHA customers that license the entire platform can strategically optimize investments across their direct and programmatic buys, and manage all of their video advertising efforts through one solution.
VideoHub Connect will partner with premium streaming video publishers, video ad exchanges/networks and video sell side platforms to deliver breakthrough results to marketers. Initial video inventory supply partners include DoubleClick Ad Exchange (AdX), LiveRail, SpotXchange and the Tremor Video media network.
“We’re thrilled to be partnering with VideoHub Connect. The launch of their unique analytics-driven approach to video advertising is a breakthrough moment for the video advertising ecosystem and speaks to the ever increasing importance of programmatic buying for brand marketers,” said Mark Trefgarne, CEO and Co-Founder of LiveRail. “As the world’s largest source of programmatic video inventory, LiveRail helps many of the top video publishers, including major broadcasters and content owners, connect to the programmatic landscape. By partnering with VideoHub Connect we will be exposing our publishers to a major new source of demand and helping to drive the growth of video ad industry.”
“SpotXchange prides itself on being the most transparent programmatic video advertising platform available, connecting thousands of publishers with trusted demand sources,” said Mike Shehan, CEO of SpotXchange. “We’re thrilled to partner with VideoHub Connect, who is as committed to a high-level of transparency, and look forward to evolving the programmatic landscape to provide both advertisers and publishers with a safe environment in which to do business.”
“Over the last two years VHA clients have been able to see what’s working in a way that has never been possible before,” said Anthony Risicato, General Manager of VideoHub. “Our organizing principle has always been around effectiveness not just efficiency. Adding programmatic bidding and buying is a natural progression for us and lets our clients leverage the value of an accountable, data-driven space for building brands.”
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About Tremor Video, Inc.
Tremor Video, Inc. is a leading provider of technology-driven video advertising solutions enabling brand advertisers to engage consumers across multiple internet-connected devices including computers, smartphones, tablets and connected TVs. Our clients include some of the largest brand advertisers and agencies in the world. These relationships have helped us create a robust online video ecosystem that includes more than 500 premium websites and mobile applications, over 200 of which partner with us on an exclusive basis. Our proprietary technology, VideoHub, analyzes in-stream video content, detects viewer and system attributes, and leverages our large repository of stored data to optimize video ad campaigns for brand-centric metrics. Through our VHA enterprise solution, VideoHub also provides advertisers and agencies with advanced analytics and measurement tools enabling them to understand why, when and where viewers engage with their video ads.
Tremor Video is based in New York and has offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, and San Francisco, with international offices in London, Singapore, and Toronto. For more information, visit tremorvideo.com and find Tremor Video on Twitter, Facebook and LinkedIn.