Travel Republic And Criteo Play The Dangerous Game Of Trading Impressions For Conversions

Ad retargeter Criteo has expanded its engine to analyze conversion performance rather than simply clicks – a change intended to let marketers more selectively target impressions. The change looks good at face value, but for many companies, optimizing impressions means reducing them, which runs the risk of cutting off a nice revenue stream. Nevertheless, Travel Republic, a […]
Via: AdExchanger

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

You may also like...