Transparency and Consent Framework v2.0: Industry-Wide Benefits

Last year was truly a landmark period in the context of data protection and user privacy, with the implementation of GDPR being the headline development. In April 2018 the digital advertising industry, through IAB Europe, launched the Transparency and Consent Framework (TCF) to assist industry participants in complying with the new law.
To further enhance the effectiveness of the framework, its governing body has in the 12 months since launch consulted with regulators and industry stakeholders, and on 25th April, 2019 […]

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.