Toys R Us: Voice Recognition to help consumers find the perfect gift

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Finding the perfect gift for a child at Christmas time can sometimes be a very difficult task.

However, this past year toy company Toys R Us ran an innovative mobile ad campaign which included voice recognition to help mobile shoppers find just the right toys.

(more…)

Via MobiAD

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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