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Toyota agrees to add Android auto in its cars | Copenhagen INK

Toyota agrees to add Android auto in its cars


Toyota Motor Corp. agreed to add Android Auto to its vehicles, according to a person familiar with the matter, ending years of resistance to the Google infotainment software due to safety and security concerns.

For the first time, Toyota will allow Android Auto devices to connect directly to its cars, after announcing compatibility with Apple Inc.’s CarPlay in January. Previously both platforms could only connect with Toyota vehicles using SmartDeviceLink, a telematics system developed by Ford Motor Co. that controls how Android Auto and CarPlay look on the dash and limits their access to car data.

The addition of Android Auto may attract customers who had stayed away from Toyota vehicles because of the lack of connectivity. More than 80 percent of smartphones use the software from Alphabet’s Google, with the rest using Apple’s iOS system, according to data compiled by Bloomberg Intelligence. An announcement could come as early as October, according a different person familiar with the plans. The people didn’t want to be identified discussing information that isn’t yet public.

Continue reading at AdAge.com

Via AdAge

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.