Top 20 stories: What marketers were reading in 2016
For the marketing and advertising industry, mobile, data and digital transformation were the most important topics this year. With digital media poised to outgrow TV spends in 2017, it does not come as a surprise that what readers were looking for most on Digital Market Asia this year was how to reach out to the region’s mobile consumers. Mobile wallets also rose in popularity this year in the region.
With last year’s ad blocking debate past us, this year saw some deliberations on how to make advertising better with better content. Data still continues to be an important parameter for marketers and they were looking for news on the various new data offerings and tips on how to leverage it best. Social media also drove the growth in digital this year, with chat bots arriving earlier this year and opening a whole new platform for social media marketers. As we enter into the new year, readers looked to prepare themselves for what to look out for in 2017.
Check out what kept the readers glued in 2016:
2016 Trends: Reaching Asia’s mobile first consumers
Criteo launches Kinetic Design for ad personalisation
What is digital transformation, really?
CtrlShift launches data-driven offering r3
Liquid Pay arrives in Singapore
Enhanced customer-first approach will drive businesses in 2017
Trends to look out for in 2017: Rise of programmatic video & metrics
Chinese New Year: Using social media to engage audience
The antidote to ad blocking: Authenticity in ad content
Digital ad sales to surpass TV in APAC by 2018: MAGNA report
Kit Kat cheers hard-working Japanese students with hologram
Amnet, RadiumOne collaborate on data in Asia Pacific
The 6 challenges of digital transformation
Marketing to digital natives: a completely new game?
How Myntra expanded its app user base and tripled its ROI
SG consumers want more personalised rewards from retailers: Study
APAC marketers increasingly adopting programmatic: Study
Singaporeans prefer to use mobile wallets to pay
Facebook Messenger bots: 14 facts to know for brands
The post Top 20 stories: What marketers were reading in 2016 appeared first on Digital Market Asia.
