Top 10 programmatic tips from Sociomantic’s Benedict Hayes

Marketers often wonder if the proposition of programmatic playing a role in brand building realistic or ambitious? Benedict Hayes, Managing Director – SE Asia and India, Sociomantic explains, “Programmatic is fantastic at brand building, it delivers reach and frequency accurately and individual messaging.”

Programmatic has been attracting a lot of attention for Asia-Pacific marketers. Mr Hayes in a recent tweetchat with Digital Market Asia and its readers talks about how Indian brands have been using it.

Here are the top tweets from the industry leader on #programmatic:

.@sunnichka21 @DigitalMktAsia brands need to be wary that there is fraud out there. Use partners that manage and govern quality. We have SQX

— Benedict Hayes (@benboombastic) April 8, 2016

 

.@NIPUNN @DigitalMktAsia Not at all! Why not creative use of data, to get the right message, to the right person at the right time…

— Benedict Hayes (@benboombastic) April 8, 2016

.@sunnichka21 @rsardana @DigitalMktAsia MakeMyTrip, Shopclues, Cleartrip, Flipkart all have fantastic programmatic models, to drive sales..

— Benedict Hayes (@benboombastic) April 8, 2016

 

.@sunnichka21 @rsardana @DigitalMktAsia MakeMyTrip, Shopclues, Cleartrip, Flipkart all have fantastic programmatic models, to drive sales..

— Benedict Hayes (@benboombastic) April 8, 2016

.@rsardana @DigitalMktAsia @NFWarsia Institutions like @iab or @IAMAIForum are often gd places to start.

— Benedict Hayes (@benboombastic) April 8, 2016

.@aroonin @DigitalMktAsia @BwDisrupt @shubhs78 @rsardana India has huge potential. The last projection i saw was dwafted by the reality!

— Benedict Hayes (@benboombastic) April 8, 2016

.@aroonin @BabuBeg @dwapac @Advertisingview @technuttzz @DigitalMktAsia Similar to B2C: look at interactions with ads, PLUS what happens 1/2

— Benedict Hayes (@benboombastic) April 8, 2016

.@NIPUNN @DigitalMktAsia Absolutely not! Even the best tech+data need the support of smart people behind.

— Benedict Hayes (@benboombastic) April 8, 2016

.@AbiluvAgr @DigitalMktAsia brands such as @British_Airways use programtic brilliantly to give 1-on-1 custom offers to consumers

— Benedict Hayes (@benboombastic) April 8, 2016

Apple introduced adblocking this year on iPhones. How does #programmatic deal with it? @benboombastic #dmadigitalclass @DigitalMktAsia

— Shubhi Tandon (@shubhs78) April 8, 2016

@shubhs78 if we make ads more relevant, interesting and helpful for consumers we eliminate the need for ad blockers. #dmadigitalclass

— Benedict Hayes (@benboombastic) April 8, 2016

 

The post Top 10 programmatic tips from Sociomantic’s Benedict Hayes appeared first on Digital Market Asia.

Via Digital Market Asia

Copenhagen INK

Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.

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