To PMP, Or Not To PMP, That Is The Question

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Jason Boshoff, chief operating officer at Bidtellect. If an advertiser’s primary objective is to hit a numeric KPI or a first- or third-party audience to achieve one, does it make sense to pay two toContinue reading »

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.