There’s No Gimmick in Walmart’s and Kantar’s VR Push
Virtual reality in retail has always been something of a gimmick, but with Walmart acquiring VR company Spatialand and Kantar starting up a new consultancy specifically applying VR to the retail sector, it seems there’s a change in the wind. In this piece, Sophie Light-Wilkinson, VP marketing, BazaarVoice, explains why.
The greatest challenges to the role of VR in the retail sector have always been around practicality. Are we really about to see the likes of Tesco invest […]
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