There’s No Gimmick in Walmart’s and Kantar’s VR Push

Virtual reality in retail has always been something of a gimmick, but with Walmart acquiring VR company Spatialand and Kantar starting up a new consultancy specifically applying VR to the retail sector, it seems there’s a change in the wind. In this piece, Sophie Light-Wilkinson, VP marketing, BazaarVoice, explains why. 

The greatest challenges to the role of VR in the retail sector have always been around practicality. Are we really about to see the likes of Tesco invest […]

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.