The Weekly Digital Marketing Update @ Copenhagen INK (27-10-2014)
Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensiveoverview of the top digital marketing stories and breaking news from the past week. Enjoy! 
Asia Digital Marketing News
- Week in Review: From Norway to Singapore to Malaysia
- Doing digital on a budget: How 5 shops created great work on the cheap
- Apple Pay Plus Retargeting is Powerful One-Two Punch
- IBM makes long-term bet with Watson ecosystem play
- Telenor adapting to a data-centric world
- Trevor Healy’s destination next – Nexmo
- Mindshare partners with beacon tech co. Footmarks
- Blippar: Augmenting the mobile ad space in India
- Marcos De Quinto replaces Joe Tripodi as Coca-Cola Global CMO
- IDA’s VC arm launches in London, makes first investment
- APAC consumer confidence at highest in 10yrs: MasterCard index
- Agencies outline their biggest challenges (other than clients)
- Exciting days ahead for fintech startup Loanstreet
- ISO boost for software developed in Malaysia
- ANA Survey: At Least Half Of Marketers Don’t Have the Data to Do the Job Right
- IoT – still a long way to go in India
- Data pick of the day: 50% mobile users in India use Skype’s apps
- Wills Lifestyle in India rocks the ramp with selfie booth
Data Driven Advertising News
- Adelphic And Affiperf: No Cookie Targeting? No Problem
- Digital Publishers Push Custom Advertising Ahead Of Display
- CPG Spend Is Up – And Fraudsters Are Taking Notice
- Vox Media Embraces Programmatic For Its Scaled-Up Audience
- Comic: Trick or Treat?
- Facebook Advertising: Not For Cheapskate Marketers
- It’s Official: Consumers Are Just Not That Into Retargeted Ads
- Why Mobile Programmatic Is The Future
- Dynamic Price Floors Perpetuate An Ad Stack Cold War
- Apple May Add Pay To iAd; MediaMath Does $1M In Video
- Yahoo Announces ‘Material’ Mobile Revenue In Earnings
- What Advertisers Really Think About Transparency
- Domain Identity Theft Is The Fraudsters’ Latest Ponzi Scheme
Digital Marketing News
- CMOs no closer to getting along with CIOs: Panel h…
- Coca-Cola Profit Declines 14%, Future Growth Plan…
- Watch Online Ad Fraud “Bots” in Action http://t.co…
- Online Publishers Are Serious About Selling Ads Ba…
- Confused by Hashtags. 5 Expert Tips for Marketing…
- Unilever’s Dove Tries Snapchat for Self-Esteem Eff…
- How Coca-Cola, Nissan and Kraft mine selfies for ‘…
- True Viral Cannot Be Planned http://t.co/vxQeyNcz0…
- Yahoo and Tumblr’s Marriage Yields 2 New Cross-Dev…
- Eye Tracking in 2014: How Users View and Interact…
- How Razorfish tackles the agency talent crisis htt…
- Taking Google Street View to the Mongolian steppe…
- Inbox is a total reinvention of email from Google…
- Yahoo In Talks To Buy Video Ad Platform BrightRoll…
- The Internet Is a Zoo: The Ideal Length of Everyth…
- Programmatic To Account For 63% Of Display Ad Spen…
- OMG! Mobile voice survey reveals teens love to tal…
- TV Advertising Is About to Change Forever http://t…
- Inside Pinterest: The Coming Ad Colossus That Coul…
- Facebook Passes YouTube? Reach advantage for auto-…
- Facebook Stickers: This Week in Social Media http:…
- Five Content Marketing Metrics You Don’t Know But…
- YouTube pays $1bn to companies in Content ID progr…
- Google Public Policy Blog: Continued progress on f…
- Now its Snapchat’s turn to monetise http://t.co/j5…
- Google Analytics Launches New Set Of Tools For Tag…
- How Mobile Video Can Drive the Future of Brand Mar…
- Apple revamps mobile ads with retargeting options…
- Google puts ad revenue to good use with R&D gr…
Interactive Marketing News
- How Brands Should React to Gamergate: Don’t
- Pinterest Taps Weather Channel’s Eric Hadley to Oversee Agency Relations
- Weebly Breaks $5 Million TV Campaign: ‘We Believe’
Mobile Marketing News
- Apple Pay Plus Retargeting is Powerful One-Two Punch
- Smaller screens attract higher engagement rate in Asia, says Appier
- Snickers, Mr Bean, ancient China & the ‘Fist of Hunger’
- Mother’s Recipe in India recharges brand with the digital fuel
- Cutting through the clutter…Or cutting through the bias?
- Dulux India invites consumers to end a 10-sec tale
- ANA Survey: At Least Half Of Marketers Don’t Have the Data to Do the Job Right
Digital Marketing Update
