The Weekly Digital Marketing Update @ Copenhagen INK (27-01-2014)

Asia Digital Marketing News

Yahoo Apologizes For Funny Gmail Tweet, Earns Internet’s Scorn

Infographic: Your Twitter Marketing Cheat Sheet

Publishers to Ezra Klein: Good Luck! You’ll Need it!

Data Driven Advertising News

VivaKi’s Kurt Unkel Moves On To Team Detroit

P&G Shifts More Ad Spend To Addressable Digital Channels

What Polar Vortex? DC Mashup Debates Viewability and More

Space Ape Games Turns to Swrve’s Relationship Marketing Platform to Optimize First-time User Experience and Boost Retention

Umbel Aims Publisher Data Services At Offline Media, Events

5 Ad-Tech Memes To Know For 2014

Intercom Raises $23M; Rocket Fuel’s Revenue Prediction

Simulmedia Extended Partnership Is A Bet On Consumer Purchase Data Over Demos

OpenX Appoints Cameran Harman as Managing Director of EMEA

Caspar Schlickum Claims New Role Amid Xaxis, 24/7 Media Merger

Former Initiative Exec Michael Hayes Sheds Light On UberMedia’s Mobile Ad Play

ChoiceStream’s January Cost Calendar Breaks Stride With Travel and Automotive Categories Topping The List in 2014

Mullen’s Corcoran: Data And Creativity Are Not Mutually Exclusive

‘The Rise Of The Data Trading Desk,’ Gareth Davies, Adbrain CEO

Rocket Fuel’s Mark Prior: Mobile Advertisers Should Embrace ‘The ROI Logic’ Of Display Advertising

Digital Marketing News

Yahoo Apologizes For Funny Gmail Tweet, Earns Internet’s Scorn

Microsoft, Machinima ‘Native’ Ad YouTube Blunder Risks FTC Ire

An undetermined number of brilliant things we’ve seen on the internet this week

SocialCode Taps Agency Vet Colin Sutton to Lead Client Strategy

Publishers to Ezra Klein: Good Luck! You’ll Need it!

What is net neutrality and how does its latest setback affect marketers?

Mobile Marketing News

An undetermined number of brilliant things we’ve seen on the internet this week

Infographic: Your Twitter Marketing Cheat Sheet

What is net neutrality and how does its latest setback affect marketers?

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Weekly Digital Marketing Update

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Copenhagen INK

Lars M. B. Anthonisen is Regional Business Lead, Southeast Asia Strategic Accounts at Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, Marketing Director at Adform and Digital Manager at Universal McCann Worldwide.

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