The Weekly Digital Marketing Update @ Copenhagen INK (23-09-2013)

Asia Digital Marketing News

Wall Street Nervously Watching Apple Stores on Friday

Private marketplaces on the rise

7 reasons why you lose sleep over digital

iOS 7 Arrives: What You Need to Know Before Upgrading

Can Kaspersky Make Android Safer?

SpotXchange launches video ad platform

Digital Ad Spend Climbs in First Half of 2013

No Interested Buyers for BlackBerry?

Data Driven Advertising

Four Questions For Rocket Fuel Post-IPO

Twitter Exec To Brands: ‘Be Ready For Those Big Moments’

Rocket Fuel IPO Explodes, Share Price Doubles In Early Trading

ADamigo Launches Ad Marketplace for Hispanic Business Community

Kantar Media Reports U.S. Advertising Expenditures Increased 3.5% in the Second Quarter of 2013

Casale Media’s Index Launches First Online Resource to Openly Share Programmatic Data Insights

Reloaded Interactive Delivers In-Game Advertising Campaign for Virgin EMI Records, Promoting Debut Album TRUE by Avicii

24/7 Media and Shiny Ads Announce Partnership

Brands Improve Ad Relevance and Response Rates by Targeting Consumers Based on Price Sensitivity

Gigya Banks $25M From ExactTarget Investor Greenspring

Top 10 Must-See Ad Week Sessions for Monsters

‘RTB Brings the Northern Lights to the Nordic Media Scene’, by Gareth Holmes, Commercial Director EMEA, PubMatic

An Agency And Ad Tech Lesson In Mutualism

At Dmexco, Panelists Talk Market Consolidation And Attribution Trends

Adap.tv, a Division of AOL Networks, Grows Global Footprint ­with Expansion to Japan

Charlie Walter Joins CoreMedia Systems as COO

Media Agency Leader April Weeks Joins Centro as VP of Regional Media Operations

ActionX Launches First End-To-End Customer Acquisition and Retargeting Platform for Mobile Commerce

Ebuzzing Introduces Global Self Serve Platform to Deliver Video Advertising Worldwide

IPONWEB’S Derek O’Neil Discusses BidSwitch And How It Will Help Solve Global Programmatic Supply And Demand Fragmentation

Integral Ad Science Appoints Harmon Lyons as Vice President of Business Development

Media6Degrees Announces New Name – Dstillery

BrandAds Bridge Allows Brands to Measure the Impact of Every Video Ad Campaign

‘Ad Tech Vendors Still Reluctant to Help Brands Grow Display’, by Gavin Deadman, Digital Marketing Manager, PKR Technologies Ltd

Adometry, Tapad Partner In New Cross-Device Attribution Offering

4 Questions To Help You Outsmart Black Box Providers

‘M6D’ Now Distillery; Beefier PubMatic

Adap.tv Clears Pathway to Intelligent Video Advertising

KissMyAds Brings Mobile Age Marketing to Traditional Desktop Websites

SugarCRM Works with Google to Measure & Optimize AdWords Campaign Generated Leads

Programmatic Video Advertising Will Grow Tenfold Between 2012 and 2015 in Europe According to IHS

Digital marketing News

New research: Online mobile behaviour: http://t.co…

Chartbeat Analyzes What Part of a Web Page People…

15 Surprising Stats About Online and Mobile Retail

IAC Decides Not to Sell or Shut Down the Daily Beast

BlackBerry to Cut 4,500 Jobs Just Months After Rebranding

Rocket Fuel IPO Soars on First Day of Trading

At last, the killer app for NFC: Free Beer!

Seven tips to increase engagement with your video ads

An Easier Way to Watch Video – Facebook: http://t….

Addroid, TVGla and Universal Pictures Create the F…

Why is Content Part of a Smart SEO Strategy? http:…

Facebook Has a Quarter of a Trillion User Photos:…

Confessions of an Agency Planner

From 0 to 1,000,000 users: The Journey and statist…

Pinterest Will Test Promoted Pins — but Won’t Charge for Them (Yet)

Former Googler Penry Price Is LinkedIn’s New Ad Sales Chief

BBC Sports fans prefer mobileAlmost 2/3 follow Wimbledon on mobile

Just What Is Dmexco and Why Was the Entire Ad Business in Germany This Week?

Heart-Tugging Thai Ad Tells Epic Story in 3 Minute…

10 Features Unique To Bing Ads That You Might Not…

Twitter Advertising Ecosystem: http://t.co/T6sbZGJ…

New Mobile-Only, Display Ad Ecosystem Map From AdM…

French ad firm Criteo files for $190 million U.S….

WeChat & Line: Asia’s Fastest-Growing Social M…

Facebook’s New Promotion Policy: 6 Ways Brands Can…

Microsoft launches new Bing logo, design refresh:…

Early adopters give smart TV’s the “Thumbs Down”

Mobile marketing gaining traction with SME’s, but poor marketing is costing billions

Israeli Chocolate Brand Takes a Tip from Katy Perry

Online Advertising Survey 2013

Brands Bet Millions That Apple’s iTunes Radio Scales Quickly

Best Route for Going Public? Privately, Say Ad Tech CEOs

First direct’s platypus: is humour still a risk?

5 Common Myths About Real-Time Bidding: http://t.c…

Google Buys Bump, Maker of Contact Info Exchange A…

Facebook is Doomed?: http://t.co/fESQzEhd5e

Go Ahead and Blink; You Won’t Miss the Message in Virgin Mobile Ad

Microsoft admits last week’s anti-iPhone ads were…

The Definition of Advertising Has Never Been More…

What does native advertising have in common with an erotic French film?

Why Twitter Buying MoPub Is a Very Big Deal: http:…

Beyond a single website as the digital strategy: h…

Facebook Video Ads Draw Agency Skeptics

PubMatic to Hire 100 to Meet Demand For Private Ad Exchanges

Watch the Harsh Anti-iPhone Ad That Microsoft Pulled

Final Results: The Best Marketing Book You Read This Summer

Content – Use Social Video to Spread Your Messages…

The New Yorker Goes Native: http://t.co/Wq4p9smS8e

WalmartLabs is building big data tools — and will…

How traditional ad techniques influence digital la…

Content Marketing: A Truly Winning Difference: htt…

How Big Data Will Transform Our Media Experiences…

With IPO Imminent, Twitter’s Ad Challenge Looms Large

Marissa Mayer: Yahoo Now Gets 12,000 Resumes a Wee…

Mobile Marketing News

Wall Street Nervously Watching Apple Stores on Friday

Seven tips to increase engagement with your video ads

iOS 7 Arrives: What You Need to Know Before Upgrading

Can Kaspersky Make Android Safer?

Online Advertising Survey 2013

First direct’s platypus: is humour still a risk?

What does native advertising have in common with an erotic French film?

Digital Ad Spend Climbs in First Half of 2013

No Interested Buyers for BlackBerry?

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Weekly Digital Marketing Update

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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