The Weekly Digital Marketing Update @ Copenhagen INK (21-10-2013)

Asia Digital Marketing News

Master Class: How Brands Create Content At Scale

Things We Learned: Newsrooms Adrift in Data Matters

SK+G, mobileStorm Bring New Mobile Marketing Solutions to the Casino Industry

Apple, eBay, Google Marching Into The Indoor Location Market

How to Fix the Republican Brand Problem

Retailers Banking on The Power of Mobile for 2013 Holiday Season

Locaid Webinar to Offer Valuable Insight on Location-Based Mobile Marketing

Pageview Journalism Gets a Reset

WhitePages Wants to Help Marketers Comply with New FCC Regulations

Apple Appoints Powerful British Exec as New Head of Retail

Non-Human Trafficking: Who’s to Blame For the Bots?

MMA Announces New Global Board Members

Meyers Launches ‘Game Changing’ App for the Housing Industry

Yahoo’s Native Ads Have an Image Problem

Data Driven Advertising News

Could Amazon Be Getting Facebook Exchange Access, Too?

Q3 Report: Online, Mobile M&A Deals Increase, But Values Slip (Slightly)

Google’s DSP Added To Facebook Exchange

Nielsen: 85% of Global Online Respondents Say Rising Food Prices Will Impact Their Grocery Choices

iQ media Delivers on the Promise of cliQ 4.0

Guinness Rolls the Most Effective TV Ad of the Third Quarter According to Ace Metrix

GroupM Partners with SpinMedia to Launch Original Online Video Series

‘Social Ads from Google, What Happens Next?’, by Glen Calvert, CEO, Affectv

ATS Paris Agenda Now Live — Get Your Tickets to the Biggest French Data-Driven Advertising Event

Mediabistro Announces Launch of Inside Social Marketing Conference for December 3-4, 2013 in New York City

Retailigence Selected by AlwaysOn as an OnMobile Top 100 Winner

Adaptly Becomes Twitter Ads API Partner to Boost Effectiveness of Cross-Platform Native Advertising Campaigns

Report: Facebook Retail CPMs Have Tripled Since Q3 2012

The Ad-Tech Identity Crisis

Turn Digital Audience Report: Multichannel is the Marketing Multiplier, Cross-Channel Advertising Triples ROI for Brands

Multichannel is the Marketing Multiplier: Global Report Shows Cross-Channel Advertising Triples ROI for Brands

Dataium and eXelate Partnership Powers Advanced Auto Shopper Segmentation Solutions for the Auto Industry and Publishers

StreamGuys Powers In-Store Broadcasts for Custom Channels

Brand Networks Buys Optimal For $35 Million

The Next Generation of Communications Tech: Q&A With Voxer’s Tom Katis

Madison Logic Rolls Out New Nurturing and Data Analytics Products to Enhance Its European Partners’ Lead Generation Capabilities Launches New UK Office to Support Expansionx

MBuy Selects Digital Element’s IP Geolocation Technology to Power Hyperlocal Campaigns

Demandbase Launches Premium Feature for Social Media Advertising

Nielsen Vice Chair Susan D. Whiting to Retire

Geoscape Unveils New Geoscape® Intelligence System Europe Edition, 2014

Triton Digital Partners with Lotame to Streamline Audience Targeting

MeetMe Teams With Beanstock Media For Web-based Yield Optimization

Nielsen Acquires Arbitron

Mendel Senf, CEO of YD, Discusses Recent Fund Raise, Building Proprietary Tech & Positioning to Client Direct

Ad Verifiers Aim ‘Surgical Strikes’ Against Bots

OneSpot Turns Earned Media Into Targeted Ads

Forget Click-Through Rate: 10 Metrics To Track For Display Advertising

Digital Marketing News

Master Class: How Brands Create Content At Scale

Things We Learned: Newsrooms Adrift in Data Matters

Mobile adspend in APAC to hit $13 billion in 2017:…

ASME Releases Tighter Guidelines on Magazines’ Native Advertising

After a Long and Conspicuous Absence, Google Will Join the Facebook Exchange

Associated Press Is the Latest News Organization to Try Sponsored Content

70 Creative Advertisements That Make You Look Twic…

How to Fix the Republican Brand Problem

Facebook Launches New Retargeting Alternative to F…

Google Lures Programmatic Buying Expert from Kellogg Co.

Pinterest Drives More Traffic to Publishers Than T…

With Adap.tv, AOL Beats Google In Video Ads Served

3-D Printing Firm MakerBot is Droga5’s Newest Client

Which Social Engagement Metrics REALLY Matter: htt…

New iPad 5 and iPad Mini 2 expected at Apple’s 22…

Pageview Journalism Gets a Reset

R.I.P. EdgeRank: How To Optimize For Facebook’s Ne…

Yahoo Revenue Comes in Flat as Mayer’s Turnaround Effort Continues

WPP’s VML Is Latest to Snap Up a China Digital Shop, IM2.0

Vox Media Raises $34 Million to Expand Video Business

Agencies Defend Turf As Ad Tech Moves In On Client…

Non-Human Trafficking: Who’s to Blame For the Bots?

$70 Billion TV Ad Market Eases Into Digital Direction

WPP To Announce Deal To Buy Chinese Digital Shop IM2.0

Netflix Said to Be in Discussions for U.S. Cable Carriage

LEGO Wall Planner Syncs with your Google Calendar…

Facebook Buys Mobile Data Analytics Company Onavo:…

Lookalike Modeling Your Ad Ops Team Can Build With…

Google Docs can automatically generate QR Codes: h…

Brands, Do You Know If Your Native Ads Are Working…

How to Create a Supercut Video http://t.co/WFg3XUf…

How To Collect Research Data For A/B Testing: http…

Yahoo’s Native Ads Have an Image Problem

Mobile Ad Revenue Is Exploding, But Still Pretty T…

Mobile Marketing News

SK+G, mobileStorm Bring New Mobile Marketing Solutions to the Casino Industry

Apple, eBay, Google Marching Into The Indoor Location Market

Retailers Banking on The Power of Mobile for 2013 Holiday Season

Locaid Webinar to Offer Valuable Insight on Location-Based Mobile Marketing

WhitePages Wants to Help Marketers Comply with New FCC Regulations

Apple Appoints Powerful British Exec as New Head of Retail

MMA Announces New Global Board Members

Meyers Launches ‘Game Changing’ App for the Housing Industry

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Weekly Digital Marketing Update

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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