The Weekly Digital Marketing Update @ Copenhagen INK (18-11-2013)

Asia Digital Marketing News

MMW: The Week’s Top Stories

Mobile Marketing Via Automobile Could Be ‘Huge’ in China

Data Driven Advertising News

Vendors Seek Accreditation As MRC’s Viewable Impression Advisory Lifts

Street Fight Summit: Location-Based Ads and the Magic Metric

IMS: Navigating The Nuances Of Marketing In Latin America

PlaceIQ Introduces PreVisit and PIQ Analytics, Delivering Deeper Insights Into Consumer Behavior Through Its Newly Patented Location Technology

BrightTag Banks $27M From Yahoo Japan

Programmatic Video: Going From Tactical to Strategic

As Instagram Rolls Out Ad Platform, Brands Are Seeing Record Engagement

‘Programmatic & RTB Marketplace in France’, by Estelle Reale, VP Marketing, Global, 24/7 Media

‘Advertisers Are Right to Demand Higher Viewability Rates — It’s Up to the Industry to Deliver’, by Sylvain Deffay, Country Manager, France, Infectious Media

IAB Panel: Programmatic Marketplace Still Hazy To CMOs, More Transparency Needed

MediaMath Appoints Industry Pioneer Michael Lamb as Chief Commercial Officer

New Life And Next Steps For Neolane Under Adobe’s Wing

Microsoft Doubles RTB Inventory With New Email Placements

Celebrating Our Newest Digital Media Leaders

Live Blog: Publisher Forum Scottsdale

Turn Infographic: The Life of an Ad

Digital Marketing News

Prepare For the Avalanche of Native Ad ‘Snow Falls’

Dispatch From Internet Week Europe: Murder and Mayhem in London

How digital has transformed the NBA

Marketing Obamacare with Sex and Ryan Gosling

Colorado’s ‘Brosurance’ Effort Goes Far on $5,000 Budget

A mobile success from the beginning, Twitter adds new “Social TV” ads

New Pinterest, Instagram Advertising Options: 4 Ti…

Are You Annoying Your Facebook Likers? http://t.co…

THE FUTURE OF DIGITAL: 2013 http://t.co/IPlU0HZKLF

Microsoft Doubles RTB Inventory With New Email Pla…

Six examples of prankvertising: they’re big but are they clever?

Top 3 Most Common Marketing Mistakes on Facebook:…

MediaCom Silicon Valley Summit Highlights http://t…

Forrester questions Twitter’s effectiveness: http:…

Behind Amazon’s Pitch To Advertisers: http://t.co/…

comScore Says AOL (Including Just-Acquired Adap.tv…

The Role of News on Facebook | Pew Research Center…

In a Major Departure, Google Shows Banner Ads in S…

The Weekly Digital Marketing Update @ Copenhagen I…

How BuzzFeed Gives Native Ads a Traffic Boost: htt…

Should You Redesign Your Website? 4 User-Friendly…

Mobile Marketing News

MMW: The Week’s Top Stories

How digital has transformed the NBA

Mobile Marketing Via Automobile Could Be ‘Huge’ in China

Six examples of prankvertising: they’re big but are they clever?

Weekly Digital Marketing Update
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Copenhagen INK

Lars M. B. Anthonisen is Regional Business Lead, Southeast Asia Strategic Accounts at Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, Marketing Director at Adform and Digital Manager at Universal McCann Worldwide.

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