The Weekly Digital Marketing Update @ Copenhagen INK (17-02-2014)

Asia Digital Marketing News

Kay Jewelers’ Hashtag #ekbkw Was Asking For It

Confessions of Big Brand Social Media Managers

Registration Still Open for mobileStorm’s Casino Mobile Marketing Webinar on Tuesday

Data Driven Advertising

The Cross-Device Question: [x+1]

Agency Q4: IPG Places Hopes In Digital Services, Publicis-Omnicom Merger Might Be Delayed Until Q3

Microsoft Injects More Transparency Into Ad Exchange, Stops Short Of Including Audience Targeting

Acxiom Audience Operating System™ Builds Momentum, Adds New Features

Why Alex And Ani Goes Best Of Breed

Criteo Q4: Mobile, Mid-market and China On The Mind

How Apple Burned The Ad Industry Again

Integral Ad Science Acquires Mobile Analytics Company Simplytics

#OPSPOV: Is Programmatic Direct a Point Solution?

Isocket Reaps $5M In Funding As Publishers Flock To Programmatic Direct

As Programmatic Flies High, Watch Out For Its Crosshairs

SSP PubMatic Plans $1 Billion+ IPO; Conversant Acquires SET

Digital Marketing News

Marie Claire Goes Low-Budget with Live Valentine’s Day Game Show

Kay Jewelers’ Hashtag #ekbkw Was Asking For It

Native for advertisers: five key considerations

Indy Star’s Bizarre Tale of Real-Life Exorcism Wins Huge Mobile Traffic, but Cashing In Is Harder

Confessions of Big Brand Social Media Managers

Interactive Marketing News

Marie Claire Goes Low-Budget with Live Valentine’s Day Game Show

Native for advertisers: five key considerations

Indy Star’s Bizarre Tale of Real-Life Exorcism Wins Huge Mobile Traffic, but Cashing In Is Harder

Mobile Marketing News

Native for advertisers: five key considerations

Registration Still Open for mobileStorm’s Casino Mobile Marketing Webinar on Tuesday

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Copenhagen INK

Lars M. B. Anthonisen is Regional Business Lead, Southeast Asia Strategic Accounts at Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, Marketing Director at Adform and Digital Manager at Universal McCann Worldwide.

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