The Weekly Digital Marketing Update @ Copenhagen INK (14-10-2013)

Asia Digital Marketing News

Social Media Marketing: The ROI is Not MIA

Here’s What Happened in Mobile Marketing This Week

Infographic: The Social Media Facts of 2013

GPShopper Brings New Mobile Marketing Resources to Retail

Registration Continues for Thursday’s Emergency Mobile Marketing Webinar

White House Won’t Come to Samsung’s Rescue

U.K. Mobile Ad Spend Climbs 127% Year-on-Year

Experian Debuts Mobile Consulting Services

Data Driven Marketing News

Alibaba’s $206M Stake In ShopRunner Will Help It Challenge Amazon

Crimtan Integrates with New RTB Connectivity Solution, the BidSwitch

Digital Advertising Veteran Clark Kokich Joins Marchex as Chief Strategy Officer to Help Accelerate Company’s Mobile Advertising Leadership and Customer Development

An Outsider’s Perspective On Where Data, Technology, Media And Analytics Intersect

Comic: Cross-Device Identification

KissMyAds Introduces Mobile Traffic Switch to Segment and Maximize Mobile Audience Monetization

Ustream’s LiveAd Combines Power of Live Video with Digital Advertising

Phil Guarascio Joins Simulmedia Board of Directors

New IAB Study of 300 Brand Marketers Shows Striking 142% Uptick in Mobile Advertising Budgets between 2011 and 2013

Marin Software Appoints e-Commerce and Cloud Infrastructure Innovators to Board of Directors

Twitter Extends ‘Second Screen’ Lead With NBC Universal Deal

IAB: Digital Ad Spend Surpassed $20B In First Half Of 2013

Retailigence Is Latest To ‘Close The Loop’ On In-Store Transactions

Announcing Socialbakers Analytics for the Russian Social Media Platform VK

News Corp Australia goes ‘LIVE’ with Lineup Systems’ AdPoint to Drive Digital Sales

MdotLabs Follow-on Study of Phony Traffic on Pay-Per-View Networks Shows Major Brands Are Victimized

‘Marketers Must Measure Their Data Footprint’, by Pierre Naggar, MD EU, TURN

Will the Real Technologists Please Stand Up?

EXCLUSIVE: Mike Nolet, CTO & Co-Founder at AppNexus, Discusses His Departure From the Company & Why He is Leaving Ad Tech

Aggregate Knowledge Augments Audience Analytics Capabilities with Enhanced Site Insights

Seasoned Advertising and Privacy Attorney Noga Rosenthal Joins NAI as General Counsel and VP, Compliance & Policy

CPXi Acquires AdReady

India’s Daily Readership of Online News and Information Jumps 34 Percent in the Past Year

DG and Marin Software Announce Search Marketing Integration

MySpace Shows Significant Post-Launch Growth with 50-percent Total Audience Increase

Precision Health Media Pioneers Safe, Compliant Programmatic Ad Buying for Pharma Industry

ActionX and Branding Brand Announce Mobile Commerce Partnership

Essence Exec: I Want My Agency To Be Maniacally Focused On First-Party Data

Why Advertisers Must Spend More Time Fertilizing The Grass

Google Sell-Side ‘Active GRP’ Coming Soon; Crossing Devices

Digital marketing news

Facebook Puts Marketing Objectives at the Center o…

Danny MacAskill’s Imaginate http://t.co/GJrPzZiNbN

Netflix Wins Reddit, Thanks to Awesome Customer Rep Cpt. Mike

Hulu CEO Pick Said to Be Fox Exec Experienced in Negotiating With Pay-TV Services

Amazon Is Courting YouTube Networks for Short-Video Push

Catalina Modularizes Its Personalized Mobile Platf…

How Startups Are Disrupting Packaged Goods’ Kings…

Ozy: A Bet On Serious Journalism for Millennials

Buys That Include Sponsored Content Now 20% of Ad Revenue at Forbes

The Mobile Playbook, 2nd Edition – Google: http://…

Microsoft Cookie Replacement to Span Desktop, Mobi…

The Beginner’s Guide to the Hashtag: http://t.co/N…

Social TV Gets Real? Twitter Button Will Change the Channel for You

Magazines’ Ad-Page Decline Slowed In Third Quarter

Urban Outfitters Preps for Holidays With Mobile Investments

Going where they go: Procter & Gamble built a…

Visualizing Singapore: http://t.co/FJANt76zt2

Why Twitter is the killer platform for brand-build…

Tablets are “Awareness Machines”New study shows tablets best for video ad recall

10 Startups Making Travel More Affordable: http://…

In Programmatic, The Pressure Is On Creative To De…

Age of Internet Empires: One Map With Each Country…

Sports Illustrated Is Testing a New Type of Paywal…

How Severe Is Our Screen Addiction? http://t.co/Hn…

Vertic Acquires Ten 5 Studio, App Development Agen…

Groupon’s mobile success: half of revenues from mobile

Government Shutdown Could Delay Expected E-Cig TV Ban Again

Tweeting About Twerking Seen as a Lifeline for the TV Business

Clorox Fights Back Against Yale’s ‘Poopetrator’

Video Networks Alloy Digital, Break Media to Merge Into Defy Media

The Festival of Marketing’s inaugural University Challenge winners are…

Barclaycard’s three step process for resetting the marketing agenda

EA Sports runs leading edge mobile campaign to launch FIFA 14

Oreo Envy: The Real-Time Marketing Myth: http://t….

Fight club! Instagram’s 15 second video vs. Vine’s…

How Tiny Startups Like Hello and 800Razors Are Stealing Share From CPG Giants

The 31 Startups Twitter Has Acquired: http://t.co/…

Twitter study: The value of Promoted Trends: http:…

China Reportedly Lifts Ban On Facebook In The Shan…

Facebook Partners With PayPal, Stripe, Braintree T…

How One Adult Site Attracts Mainstream Advertisers

AOL, Microsoft, Yahoo simplify digital ad buying:…

Mobile Marketing News

Social Media Marketing: The ROI is Not MIA

Here’s What Happened in Mobile Marketing This Week

Infographic: The Social Media Facts of 2013

GPShopper Brings New Mobile Marketing Resources to Retail

Registration Continues for Thursday’s Emergency Mobile Marketing Webinar

White House Won’t Come to Samsung’s Rescue

The Festival of Marketing’s inaugural University Challenge winners are…

Barclaycard’s three step process for resetting the marketing agenda

U.K. Mobile Ad Spend Climbs 127% Year-on-Year

Experian Debuts Mobile Consulting Services

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Weekly Digital Marketing Update

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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